Brand Strategist. GTM Architect.
For over 20 years, I've helped startups and growth-stage firms accelerate time to market by designing categories that dominate, executing product marketing that wins, and deploying GTM that drives revenue and investment.
The Dual Discipline
I am a Brand Strategist in philosophy but a GTM Systems Architect by profession.
I believe that every Brand War is won through the technical details — sales battlecards, lead-scoring models, and retention frameworks.
I use Category Design to identify the 'White Space,' and I leverage GTM Operations to occupy and defend it.
"Product marketing gets your product to market fast. Brand strategy ensures it arrives with unshakeable positioning. Together, they create category leadership."
Strategic Victories
Principal & GTM Strategist
- ▸Fractional GTM leadership for early-stage B2B AI founders
- ▸Methodology deployment, operational turnarounds, and strategic interrogation work
- ▸Category design and brand positioning for B2B AI companies
VP of Marketing
- ▸Transformed a broadcast TV polling widget into the #1 Interactive Sponsorship platform — creating the category from scratch
- ▸Operationalized category design, building the brand story, GTM motion, and sales enablement system that drove $2.1M ARR with a marketing budget under $100K
- ▸Reduced churn by 67% and decreased customer acquisition cost by 30% through precision retention architecture
- ▸Increased demo volume 75% YoY and achieved 3x lead-to-opportunity conversion rate
- ▸Built sales battlecards, lead-scoring models, and executive governance frameworks
Chief Marketing Officer
- ▸Secured $800K in pre-MVP funding by crafting a bold brand story that positioned TRYBL as a platform rivaling major social platforms for instant follower engagement
- ▸Defined the category and executed market interrogation to identify white space competitors had abandoned
- ▸Capital acquisition strategy, investor narrative development, and category definition from zero
Principal / Fractional Consultant
- ▸Built a cross-industry branding agency specializing in SMB differentiation across IT, retail, healthcare, SaaS, and real estate
- ▸Maintained a 100% client survival rate against a market average of 80% — delivering revenue improvements within 3–6 months
- ▸Generated $2B+ in deal flow in 12 months for a single mortgage broker client through brand repositioning
- ▸Developed a proprietary research framework for diagnosing brand positioning failures and deploying GTM corrections
- ▸M&A advisory — multiple clients achieved acquisition outcomes through strategic brand repositioning
Director of Sales & Marketing
- ▸Increased sales 17% through disciplined market analysis and competitive positioning strategy
- ▸Cut churn by 32% through targeted retention and sales enablement programs
- ▸Outbound GTM execution and sales process architecture
The Arsenal
Product Marketing Execution
- ◆ Messaging & Positioning Architecture
- ◆ Competitive Battlecard Development
- ◆ Sales Enablement Content
- ◆ Product Launch Strategy
- ◆ Market Research & ICP Definition
- ◆ Lead Scoring Model Design
- ◆ GTM Systems Architecture
- ◆ Revenue Retention Frameworks
Brand Strategy Foundations
- ◆ Category Design & Creation
- ◆ Brand Narrative Development
- ◆ White Space Identification
- ◆ Positioning Statement Crafting
- ◆ Investor Storytelling
- ◆ Thought Leadership Programs
- ◆ Brand Governance Systems
- ◆ Competitive Differentiation
Ready to Deploy?
Available for contract engagements and fractional leadership. If you're an early-stage B2B AI founder who's done playing defense, this is your move.